The statistics are helpful for all candidates currently in the running at the moment, as they can use it to their advantage and secure more votes ahead of the elections. The quarter of Hispanic voters 50+ who identify as Independent are more for the Republican by 16 points. Latino Republicans, who make up more than 29% of voters, are unanimously for the generic Republican Party as Latino Democrats (45% of voters) are less consolidated. It also shows a very large gender gap as Latina women 50 and over favor the Democratic Party by 26-points with Latino men preferring the Republican Party by over 20 points. On the other hand, Democrats do hold a lead which represents an underperformance by Democrats among this group of voters compared to previous elections. The final survey includes interviews with over 800 women voters aged 50 and over who are planning to vote in 2022.Īccording to the findings, Democrats currently hold a narrow 47% - 42% lead on the generic Congressional ballot. 13, 2022 using landline, cell and text to web data collection. The survey was done by phone and online between Sept. The poll also looks at how recent trends and numbers suggest that Democrats are losing a grip on the Latino community, a grip that was once strong, but certain political and life factors have changed that narrative. The conversation had a special focus on older Latinas, which have often gone overlooked by political candidates, but should not, considering the huge population and influence they hold. in addition to being the country’s most powerful voters because of the influence they are most likely to have in this election cycle in November. Individuals aged 50 and over, and also including millions of Latinos, are the largest voting bloc in the U.S. This includes Matt Hogan, a Partner at Impact Research, Bob Ward of Fabrizio Ward LLC, Celinda Lake, Founder and President of Lake Research Partners, and Kristen Soltis Anderson, Founding Partner of Echelon Insights. Joined by Cabrera were four of the top public opinion pollsters and political strategists in the field who also were the ones who conducted the research for the poll. The findings give an insight into how some voters are still very much undecided with less than a month to go, an uncommon trend in comparison to previous election cycles. It also paints a picture of the latest out-of-the-ordinary trends that have occurred in recent times among Latino and Latina voters and how they plan on voting this November. 11, AARP External Relations Advisor Gil Cabrera hosted a roundtable discussion over Zoom to speak on the latest AARP Poll, ‘She’s the Difference: Survey of Likely Voters Age 50 and Older,’ that examines the most pressing issues and concerns for Latino and mainly Latina voters of the ages 50 and over.
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